HOME : CD DUPLICATION : TRACKER CD

With tracker CD technology, you can turn your conventional CD into an extraordinary marketing tool. The applications are endless. You can use the tracker CD to provide bonus content to your clients, to increase traffic to your website and assess the effectiveness of a direct marketing campaign through detailed user analysis. This is how it works. During the replication process, a unique identification number is printed on every disc. When the disc is inserted in your client's CD or DVD drive, the number is read and authenticated. Your client is then redirected to a secure website where they can access all the exclusive information that you have created for them.

For example, a band can place an exclusive track, tour information and concert tickets on the secure website. Only owners of the original disc can access the information so their loyalty is rewarded. By using electronic CD keys, a software publisher can save their users the hassle of typing in long serial numbers. The serial numbers are imprinted during replication and authenticated as soon as the CD is inserted in the drive. This not only helps reduce sticker and hand packing costs but also reduces the piracy of their product because the serial numbers cannot be passed on. The publisher may also implement joint marketing with other companies on the secure website. There are many more applications in the music, software, tourism, gaming and telecommunications industry.

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Need a perfect complement to the tracker technology? Try the CD business card.

Read how you can achieve up to 30% higher response rates with direct mail.